What are Model Polaroids?

Model Polaroids, Modelling Polaroids, Digitals, and even sometimes called Lump Shots (although I’ve not come across that term in the wild for a while), are all the same thing. Essentially, they are to show what a model looks like without hair, makeup, lighting, retouching etc. They are to show any prospective client what you look like before styling so that they know exactly what they will be working with. These photos are taken with the model in very plain clothes against a neutral background with very simple lighting. Casting professionals need to know what a model really looks like, in addition to what they can do when fully dressed, styled, and retouched.

Why are they called Polaroids?

Back in the day, models would attend a casting or a go-see, and a Polaroid picture would be taken there and then. The shot would be attached to the model’s resume so the casting director or client would have an easy reference for each model, and remember who everyone was.

Nowadays, the internet is king, so a lot of this work can be done virtually. Polaroids (which are now taken with a digital camera, hence the term ‘digitals’), are still required since makeup and digital manipulation can alter a person’s look significantly.

Do I really need digitals/Polaroids?

Yes. Digitals are a modelling industry standard and should be updated approximately every three months in order to accurately track a model’s appearance.

What shots do I need?

You don’t need loads, it really is just the basics:

Close up
Mid shot
Long shot
Front on and side profile for each of the above.

Use soft lighting so that there are no harsh shadows, and don’t be tempted to add filters or even do subtle retouching to any of the shots.

Do I have to pay for digitals every three months?

Good lord, no! You can just get a friend to take some snaps with their phone. Some agencies prefer your pictures to be taken with a mobile! I know a lot of models aren’t always comfortable with this though, especially when they’re first starting out and searching for representation. If you’re looking for professional digitals, check out some local photographers and see if any take your fancy. They may not mention it on their website, but if they offer headshots and/or modelling portfolio work it’s worth asking. I  offer digitals sessions at £150 for a 45 minute session and that includes all your best shots delivered in an online gallery. I can also include digitals as part of a wider portfolio package for models who are just starting out and want something to showcase their skills.

Final thoughts on modelling digitals/Polaroids

Digitals are an important part of your portfolio. Keep your Polaroids separate from your professional work, especially if you have your own website. If you’re not sure exactly what is required for Polaroids then check out the agencies you’d like to sign with and see what their guidelines are.

Lastly, if someone tells you you have to pay big money for a collection of digitals, walk away. Especially if that someone is an agency forcing you to use their in-house photographer. A genuine agency should not be asking for money up front. Modelling agencies make their money by getting you work, if you’re directly handing over cash then they have no incentive to find work for you.

Hope that helps!